You love the name. Let's make sure it's actually YOURS.
I'll spot the red flags & map out exactly what it takes to lock it down.
10+ years as a lawyer · 230+ trademark applications filed · AND other attorneys hire me for their clients' refusals
"Like, okay, this is MINE!"
"Like, okay, this is MINE!"
Owning your name? Huge.
But let’s not forget the COLD HARD CASH reasons to invest in trademark services…
The REACTIVE cost of not trademarking:
Being forced to rebrand everything → $10,000+
Fighting for your brand in court → $95,000+
Loss of competitive advantage when someone copies you → potentially devastating
Loss of brand recognition when you have to start over → um, pretty catastrophic
The PROACTIVE cost of trademarking:
Trademark upfront investment → ~$3000
Telling copycats to stop (and meaning it) ✅
Growing, launching & licensing without looking over your shoulder ✅
A brand that's still yours 10 years from now ✅
MAKING THE PROACTIVE DECISION? YAY 🥰
Every Trademark ® starts with a $97 Trademark Consultation
During your consult, we'll unpack the trademark process, hash out the timeline, and answer your questions. Plus, you'll get my preliminary legal advice for you, including...
👀 I'll flag any major no-gos with your desired trademark, like if there's already something too similar out there.
👀 We'll figure out if what you've got in mind meets the criteria for a solid trademark.
👀 I'll tell you if applying for this trademark is a wise investment or if it's time to brainstorm a plan B for what to trademark.
Once you’ve got all the information, you officially decide whether to move forward with your trademark application with me.
Why you should have an attorney for trademark services
DIY your trademark application at your own risk! 👀
DIY your trademark application at your own risk! 👀
Our Services
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Going solo with DIY trademarking
😭 DIY search = exact matches only. The similar names that cause refusals? Easy to miss.
😭 Navigate the process alone. Spoiler: it's confusing.
😭 Hit a refusal? You're tackling that beast by yourself.
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Hiring any attorney to support you
🙂 They've got the trademark search covered.
🙂 They'll lead the process for you — start to finish.
🙂 Refusal? They're on it with a rebuttal for your trademark win.
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Getting trademark help with ME in your corner
🥰 Call me your trademark search guru; no stone left unturned.
🥰 I'll be your guide AND translator, keeping you in the loop through the whole process.
🥰 Refusal? Challenge accepted. I love turning "no" into "yes”.
Our Services
The trademark process explained 🫶🏻
FYI: the average total investment to expect is $3000 + filing fees ($350 per class of goods/services).
Payment plans are happily offered between 3-24 months through affirm!
Instant-book your $97 Trademark Consultation now
Delusional enough to start a business. Not delusional enough to build it on a name you don't own.
Trademark FAQs
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Pretty much anything that sets your brand apart can be trademarked. This includes brand names, logos, slogans, program and course titles, and more.
Online business, product line, or brick & mortar, if it has a name you love, we can talk about protecting it.
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Before you feel "ready"! 👀 You don't have to be launched to file. You can file based on your plan to use the name. Your filing date is generally your place in line, so waiting until launch day means betting nobody else files something similar while you're building.
Filing now costs a few thousand. Fighting for your name later? The median is ~$95K, or a full rebrand.
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Absolutely! The ™ symbol says you’re claiming it as yours. Once you get the official thumbs-up and your trademark is registered, you can upgrade to the ® symbol, which packs an even bigger legal impact.
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Gather any bits and bobs related to your brand, like your logo or examples of where you've used the mark. Think about any similar marks that might be out there, too. And jot down any questions you have so we can hit the ground running.
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State doesn’t matter, but the country does. As a US-based trademark expert, I can only practice in the USA, so if you’re not here, you should find an attorney in the country you live in.
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It varies. But the average total investment to expect is $3000 + filing fees ($350 per class of goods/services). Payment plans are available — just ask!

